Privacy Policy
ABOUT US
“We”, “us”, or “our” means The Ayrshire Collection, operated by Ayrshire Hotel Group Limited, with its principal place of business located at 143 Metcalfe Street, Elora, Ontario, Canada N0B 1S0.
The Ayrshire Collection currently includes The Ayrshire Hotel and The Ayrshire House, and may expand to include additional properties or hospitality experiences in the future.
2. ABOUT THIS PRIVACY POLICY
Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you engage with us through our website(s), booking systems, digital forms, text messaging services, social media, and marketing platforms (including Mailchimp) (collectively, the “Services”).
By providing your personal information or subscribing to our marketing communications, you consent to the practices described in this Privacy Policy.
If you have any questions or concerns, please contact us at stay@theayrshirehotel.com.
3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT
We collect personal information that you provide directly to us, including when you:
Subscribe to receive marketing messages (email or SMS), participate in promotions, or request information about our hotels and experiences.
Book accommodations or experiences through our website or booking partners.
Communicate with us via email, phone, text message, or in person.
The information we may collect includes:
Contact details (name, email address, phone number, and mailing address)
Communication preferences (email and SMS opt-ins)
Booking and transaction details (dates of stay, preferences, payment method via secure third-party processor)
Feedback and survey responses
Interaction data from our marketing campaigns (such as email opens, link clicks, or SMS responses)
4. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to:
Send you email and SMS marketing messages (including promotions, event updates, and special offers) that may be of interest to you.
Provide, personalize, and improve our hospitality and marketing experiences.
Communicate with you about your bookings, inquiries, or guest experience.
Administer contests, surveys, and promotions.
Manage our relationship with you and maintain accurate contact records.
Detect and prevent fraudulent or unauthorized activities.
Comply with applicable legal and regulatory obligations.
5. OUR LEGAL BASIS FOR PROCESSING
We collect and use your personal information where:
You have provided consent (for example, opting in to receive marketing messages via email or SMS).
It is necessary for the performance of a contract (such as fulfilling a reservation).
It is in our legitimate business interests (such as improving our services and guest experience).
We are required to do so by law or regulation.
You may withdraw your consent to marketing communications at any time.
6. HOW WE SHARE YOUR PERSONAL INFORMATION
We do not sell your personal information. We may share your information only with:
Service providers and partners that support our marketing and booking operations (including Mailchimp, property management systems, and secure payment processors).
Professional advisors (accountants, auditors, legal counsel) for legitimate business purposes.
Law enforcement or regulators where required by law.
All service providers are contractually required to protect your information and process it only for the purposes we authorize.
7. YOUR MARKETING CHOICES (EMAIL AND SMS)
By subscribing, you agree to receive marketing emails and/or SMS text messages from The Ayrshire Collection. These may include news, exclusive offers, seasonal packages, and information about upcoming experiences at our properties.
Email: You can unsubscribe at any time by clicking the “Unsubscribe” link included in our emails or by contacting us at stay@theayrshirehotel.com.
SMS: You can opt out at any time by replying STOP to any marketing text message you receive. Standard message and data rates may apply.
If you opt out of marketing messages, we may still send you non-promotional communications such as booking confirmations, service notices, or policy updates.
We will not share your information with any third party for their own marketing purposes without your express consent.
Canadian Anti-Spam Legislation (CASL) Compliance
We comply with the requirements of Canada’s Anti-Spam Legislation (CASL). We will only send commercial electronic messages (including email and SMS) to individuals who have provided express consent to receive them, or where implied consent exists under CASL —for example, when you have made a booking, inquiry, or other transaction with us within the past two years.
You may withdraw your consent or change your communication preferences at any time by following the unsubscribe or opt-out instructions included in our messages, or by contacting us at stay@theayrshirehotel.com. Once you withdraw consent, we will update our records promptly to ensure you no longer receive marketing communications.
8. RETENTION OF YOUR DATA AND DELETION
We retain your personal information only as long as necessary to:
Fulfill the purposes described in this Policy,
Comply with our legal obligations, and
Maintain records for legitimate business needs (for example, marketing preferences or guest relationship management).
When no longer needed, your information will be securely deleted or anonymized.
9. INTERNATIONAL TRANSFERS
Some of our third-party service providers (including Mailchimp) may process your data outside of Canada, including in the United States. We ensure that any such transfers are protected by appropriate safeguards in accordance with Canadian privacy laws (PIPEDA).
10. YOUR DATA PROTECTION RIGHTS
You have the right to:
Access, correct, or request deletion of your personal information.
Withdraw consent for marketing communications.
Request details about how your data is processed and shared.
To exercise these rights, contact us at stay@theayrshirehotel.com.
We will respond in accordance with applicable Canadian privacy laws (PIPEDA).
11. SMS & EMAIL MARKETING TERMS AND CONDITIONS
By subscribing to marketing communications from The Ayrshire Collection, you agree to the following terms:
Program Description
The Ayrshire Collection may send you marketing messages by email and/or SMS text regarding news, promotions, exclusive offers, seasonal packages, contests, and guest experiences related to our Elora properties (The Ayrshire Hotel and The Ayrshire House).Consent
By opting in, you consent to receive automated or non-automated promotional messages from us. Consent to receive marketing messages is not a condition of purchase.Message Frequency
We strive to send no more than 2–4 promotional emails per month and up to 4 SMS messages per month, though frequency may vary based on special events, seasonal offers, or your interaction preferences.Opt-Out Instructions
To stop receiving SMS messages, reply STOP at any time.
To stop receiving email messages, click Unsubscribe in any marketing email.
You may also update your preferences or withdraw consent by emailing stay@theayrshirehotel.com.
Charges and Carrier Disclosure
Standard message and data rates may apply for SMS messages. Message frequency varies. Carriers are not liable for delayed or undelivered messages.Privacy and Data Use
Information collected through the SMS and email marketing program is governed by our Privacy Policy. Your personal data will only be used to manage subscriptions, deliver marketing communications, and analyze engagement trends.Eligibility
You must be at least 18 years old or have parental consent to subscribe. The program is available to residents of Canada.Changes to Terms
The Ayrshire Collection may modify these terms from time to time. Any updates will be posted on our website, and continued participation in the program constitutes acceptance of the revised terms.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
Any updates will be posted on our website, and significant changes will be communicated directly to you when appropriate.
13. CONTACT US
The Ayrshire Collection
143 Metcalfe Street, Elora, Ontario, Canada N0B 1S0
226.962.6394
stay@theayrshirehotel.com
Effective Date: May 1 2025